Ulf Tore Hekneby (NO)

Ulf Tore Hekneby is CEO of Norway’s leading car importer Harald A. Møller, representing the brands Audi, CUPRA, ŠKODA and Volkswagen. Through his position at Harald A. Møller, Hekneby has been vital for the electrification of the Norwegian car market for more than a decade, promoting the electric drivetrain in dialogue with authorities, the market and with Harald A. Møller’s partner Volkswagen AG. The proactive approach was latest displayed when Hekneby recently announced that from 1st of January 2024, all new Volkswagen passenger cars sold in Norway will be fully electric.