Chief Commercial Officer

As Chief Commercial Officer, Roel is responsible for customer experience, product development, revenue optimization and customer retention. This involves direct oversight of central sales, partner and customer management, marketing, and product management. Additionally, he is also leading the development of energy provisioning strategy. Before his current role, Roel held the position of Chief Growth Officer at Milence.
Roel has thorough knowledge of charging solutions for electric vehicles. Previously, he was CFO at Heliox, the global market leader in fast charging systems within public transport, marine, mining and port equipment.