PwC Partner Stage

eMobility Software Strategy – Winning in a Maturing Market through Licenced Software

As the e-mobility market matures and charging hardware becomes increasingly commoditized, software is emerging as the key enabler for charge point operators (CPOs) to differentiate themselves. A well-designed software platform and a robust data infrastructure are paramount to establishing a strong market position, optimizing network efficiency, enabling customized functionalities, enhancing customer experience, and improving brand loyalty. It also enables CPO’s to manage complex charging scenarios such as PV and battery storage integration, energy management, electricity trading, loyalty programs, reservations, and advanced payment methods.

Despite this, many CPOs continue to rely on standardized third-party SaaS platforms rather than developing or controlling their own unique systems. This approach may limit flexibility, long-term cost efficiency, and the ability to differentiate in a competitive market. Owning or licensing a tailored software platform provides CPOs with greater autonomy, customization options, and strategic control over their business operations.

However, transitioning from one platform to another can be challenging, particularly when ensuring seamless migration without data loss or operational downtime. Solutions such as OCPP proxy tools can facilitate a smooth transition by enabling parallel operation of both platforms before full migration. A recent, large-scale migration demonstrates that, with the right approach, CPOs can successfully adopt more flexible, customizable and cost-effective software solutions, while maintaining service continuity.