PwC Partner Stage

Monta: User experience: Fancy Wrapping or Profit Driver?

Struggling to survive, many EV charging operators turned inwards in 2024. Streamlining processes, trimming teams, and bolting on “differentiators” became the norm to stay afloat.
User experience often took a backseat. But is UX really just a feel-good extra—or could it be the key to long-term profitability?
In this session, we’ll unpack the hidden value of delivering a great experience—what it means for your customers and your bottom line. We’ll also take a hard look behind the scenes and ask: are you building something seamless and scalable, or just piecing things together?
Join us to rethink the role of user experience in shaping a profitable and resilient future for EV charging.