Behind the Plug: How Software Enables EV Charging Profitability

The keynote “Behind the Plug: How Software Enables EV Charging Profitability” examines five critical challenges that Charge Point Operators (CPOs) face on their path to profitability. These include low network uptime, low network utilization, operational inefficiency with high costs, poor user experience, and lack of differentiation in the market. For each challenge, the presentation highlights how Charging Point Management System (CPMS) software offers specific solutions, from hardware-agnostic integration and remote maintenance capabilities to flexible pricing strategies and loyalty programs.

While addressing the first four challenges is important now, this keynote emphasizes that differentiation will be the most critical factor for market leaders in 2030. The future EV charging market will be dominated by companies that achieve both scale and profitability simultaneously. However, to get there, CPOs also need to build a differentiated brand and service offering that can drive growth. Physical amenities at charging locations can be easily replicated by competitors with more resources, but innovation in the digital EV driver experience offers CPOs the opportunity to create truly unique value propositions. And all this is made possible through the right CPMS software technology and partner.