Marius Hayler

Marius Hayler (NO) – NIO Norway

Marius Hayler is the general manager of NIO Norway, which is NIO’s first market in Europe. Hayler joined NIO on 1 March 2021.

Hayler is a highly experienced and successful automotive executive, with close to 25 years’ experience from the Scandinavian market. His previous roles include country director for Jaguar Land Rover in Norway, managing director of Bertel O. Steen Detalj (nationwide dealer of Mercedes-Benz, Peugeot and Kia in Norway), managing director of Møller Bil Sweden (Audi, Volkswagen and Skoda), vice president of Volvo Car Norge, and general manager of Mini in Norway.