Ken Maeda (JP)

Ken Maeda is a leading voice in Japan’s automotive and mobility sector. He specializes in the shift to EV, AI-driven autonomy, and global marketing strategies. As founder of Undertones Consulting, he provides expert guidance to companies navigating the industry’s rapid transformation, with his extensive international experience in high-profile marketing roles.

Previously, Ken held senior positions at Tesla Japan and Porsche Japan, where he contributed to EV expansion and the launch of key electric models such as the Model 3 and Taycan in one of the world’s most competitive markets. Today, he is a sought-after keynote speaker at automotive and business conferences, and a regular contributor to major Japanese media on mobility trends.

Blending hands-on executive marketing and research expertise with forward-looking analysis, Ken delivers practical, insightful perspectives on the global shift to sustainable mobility, contributing influential viewpoints to Japan’s ongoing transition in the EV and autonomy sectors.